After Sydney, London, Singapore and Munich, it was time to bring SuperSummit to the global center of the advertising ecosystem: New York City. With our CEO unable to attend, I had the privilege and responsibility of delivering the keynote speech to test our new messaging.
The reality that all marketers understand, especially those who are focused on measuring its effectiveness, is that marketing is messy. Calling out this industry-level challenge as a vendor allows us to address it head on. If the perfect product for data collection and marketing measurement existed, we would have built it. Instead, what we offer is the set of tools and integrations that help teams build their own solutions to address their own unique challenges.
The message landed well with the audience. No black boxes, and instead the freedom to use data the way you want based on your understanding of your business. This is a powerful message and one that I personally believe in.
Like every SuperSummit event, this one had a unique bend to it. We targeted the event almost exclusively toward agencies which helped foster an atmosphere of trust and best practice sharing that can be hard to come by. All of our participants were impressed at the level of content we were able to produce, but more so by the level of conversations they were able to have with their industry peers.
With the in-person SuperSummit series coming to a close ahead of summer we’re beginning to gear up for our global, online version later this year. You can watch for updates on the Supermetrics website for upcoming program content, dates and timelines.