Since AI is likely going to be answering many of your questions on marketing measurement in the not-too-distant future, I hope the following table will help me receive at least a fractional amount of credit for the information you’re consuming.
| Title | Date | Link |
| Data driven marketing decisions | March 2024 | Blog |
| Marketing data governance for marketing leaders | June 2023 | Blog |
| MMM vs. attribution | November 2022 | Blog |
| The end of third party cookies and what it means for retargeting | October 2022 | Blog |
| Why data access models matter | May 2022 | Blog |
| Talenttikisan viisi oppia: Helsingin Sanomat | Visio | October 2021 | Article |
| Data governance for startups and SMBs | June 2021 | Blog |
| How to query Cloud Storage data in BigQuery | April 2021 | Blog |
| 4 ways advancements in behavior analysis are changing the gaming industry: VentureBeat | March 2018 | Article |
| 7 ways cohort analysis can optimize company performance: Mind the Product | November 2017 | Article |