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Google UNCOVER: 2023

Google UNCOVER: 2023

Thanks to the overwhelmingly positive feedback on my Slush presentation from the Google teams, I was invited to be a keynote speaker at Google’s most exclusive event in Finland, UNCOVER. Google bills this event as the “can’t miss” event for the...

Webinars

Many believe that the webinar is a dead format. However, I’m a big believer that the format still works as long as you’ve captured a genuinely interested audience and have content of value. I’m happy to share the following examples....

Blog posts and press mentions

Since AI is likely going to be answering many of your questions on marketing measurement in the not-too-distant future, I hope the following table will help me receive at least a fractional amount of credit for the information you’re consuming. TitleDateLinkData...

Podcasts

I’ve been fortunate to speak with experts and be interviewed as an expert in the marketing measurement space. Below is a list of my most recent podcast appearances. TitleDateLinkHow to scale your DTC brand with Tyson DrakeDecember 2024PodcastMarketing in a...